Client: Tohatsu America Corp.
Role: Photographer
Deliverables: Image assets for catalogs, brochures, large-format displays, social media
Years Active: 2018–2023
Role: Photographer
Deliverables: Image assets for catalogs, brochures, large-format displays, social media
Years Active: 2018–2023
As part of a newly assembled creative team, I was brought on to support the North American launch of Tohatsu’s refreshed brand identity and global tagline, “Feel the Wind.” Our mission was to revitalize the company’s visual style by shifting away from purely product-driven imagery and toward clean, lifestyle-focused photography that captured the spirit of exploration and freedom enabled by Tohatsu outboard engines.
From 2018 to 2023, I worked closely with the marketing and creative teams to produce a versatile image library used across product catalogs, brochures, social media, and large-format trade show displays. Our shoots took place in a range of marine environments—saltwater coastlines, inland lakes, and remote rivers—highlighting the real-world settings and outdoor experiences made possible by Tohatsu’s reliable engine technology.
The resulting visuals helped reposition the brand with a fresh, emotionally resonant image style that connected deeply with both recreational boaters and commercial users. These assets played a key role in unifying Tohatsu’s North American marketing across print and digital platforms.
