Client: EFFEMM Digital Media
Role: Lead Editor
Year: 2023
Role: Lead Editor
Year: 2023
Overview:
After encountering delays and unexpected production complications, EFFEMM Digital Media approach me with the need to find the story of Mike Anderson and his restaurant empire through the edit. The production was already over-budget due to interview reshoots, and with no clarity on how to tie all the anecdotal stories together, EFFEMM needed an expert to make sense of what they had acquired.
Working alongside my assistant editor, we transcribed and organized 7 interviews, including multiple interviews from Mike himself. We were then able to workshop and assemble the key story beats into a core spine-edit for the story, even before a single clip made it to the timeline. From there, we worked alongside the project Director and DP to source additional B-Roll that highlighted the excitement and flair of Mike and his restaurants.
Responsibilities:
Brainstormed and problem-solved with Director to create a targeted an efficient post-production plan.
Managed cataloging, tagging, transcription, and data management.
Crafted story beats and script for film, creating primary story spine through paper-edit.
Delivered final short-documentary and promotional trailers on-time and within budget.
Impact:
The film was privately screened with the Anderson family, who highly praised the film as a legacy piece and heirloom. The film was also promoted and premiered on the Jordy Culotta Show and WAFB.